Course Name | Consumer Behavior |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
EISL 537 | Fall/Spring | 3 | 0 | 3 | 5 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Service Course | |||||
Course Level | Second Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to provide students a comprehensive view on final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
Learning Outcomes | The students who succeeded in this course;
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Course Description | Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision-making mechanisms and social and cultural interactions of consumers are the main topics of covered in this course. Different dimensions of consumption before, during and after purchasing are investigated. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course: course content and syllabus review | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
2 | Consumer Behavior as a Process; Meaning of Consumption | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
3 | Perception | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
4 | Learning Process of Consumers | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
5 | Motivation | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
6 | Self and Social Comparison | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
7 | Attitude and Attitude Change | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
8 | Decision Making Process of Consumers | |
9 | Buying Behavior and Disposing | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
10 | Homework / Discussion | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
11 | Reference Group Influences | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
12 | Social Class and Subcultures; Homework / Discussion | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
13 | Effects of Culture on Consumers | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
14 | Contemporary topics in Consumer Behavior and Research; Homework / Discussion | Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Odabaşı, Y.& Barış, G. (2002), Tüketici Davranışı |
15 | Semester Review | |
16 | Final Exam |
Course Notes/Textbooks |
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Suggested Readings/Materials |
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Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 3 | 60 |
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 1 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 2 | 32 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 3 | 10 | |
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | 1 | 25 | |
Total | 135 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest